We’ll it’s official! The first orders of Double Dutch were shipped out this morning. The postman LOVED us!
People who ordered this strap are in for quite the surprise. Not only in the package, but the story behind the strap. This one is GOOD, I promise you that. We’ve built quite a bit of sweet stuff into this one and I’m really expecting some awesome stories to come from it. The new owners will also get their first opportunity to be fast tracked into ZOX VIP. I know I told you guys I’d tell you more about this exclusive club so here you go:
ZOX VIP is an invite only club created for people we consider to be gamechangers. Being invited into ZOX VIP has tremendous prestige. Here’s a breakdown of the perks:
1. ZOX VIP members get early access to new straps coming through all 3 divisions of Zox; Collection, Collabo and SOS!
2. Members get access to VIP straps that are never offered for sale to the public. These straps are identified by their purple stitching on the tag.
3. Members get invites to Zox Collabo events nationwide. VIP access to high end parties thrown by very cool brands.
4. My personal favorite: ZOX VIP members gain access to the Zox Fund, a special grant system we’ve built to help aspiring entrepreneurs start their own businesses. If your business plan is chosen, we’ll give you a $5,000 grant, a brainstorming session with the bros and a limited edition Collabo strap created to help launch your brand right.
We only allow two ZOX VIP’s per school to maintain exclusivity. Once you’ve been invited, you own your status until you leave that school. What’s even cooler is that once you graduate, you personally get to chose who will replace you as the official ZOX VIP for that school. If we feel like you represented the brand well as a ZOX VIP, you’re membership will be upgraded beyond VIP once you graduate. I’ll talk more on that piece later.
Pretty exciting stuff, huh?
On to something more important though: Thanksgiving! I think I speak for all three of the bros when I say that we are thankful beyond measure for what’s happened with Zox Straps this year. We’ve put a massive amount of work into this and I can’t tell you enough how humbling it is to see everyone supporting our brand; it means SO much! We love interacting and hearing everyone’s awesome ideas as well. I always find myself saying “wow, that would be so sick!’ after talking with you guys. I have a feeling a lot of what you’ll see from Zox in 2012 will be ideas given to us by our fans. How exciting is that!?
So from all of the Kuipers family to you, we say: Happy Thanksgiving!
PS. Here’s a video Brandon and I did right before opening the store on ZoxStraps.com. We had over 20 orders within the first 5 minutes!!