Ah this is great! As I sit here writing this, Brandon and I are looking at the new whiteboard we just hung up in the office. We finally have a place to write down all these ideas you guys are submitting. Can’t tell you enough how much we appreciate hearing from you all!
Just wanted to share the details behind the three main divisions of Zox Straps. Hopefully this will give you guys some insight on what our brand is really all about.
‘Collection’ is where we started. These are the the original Straps we design in house. Eventually we’ll be releasing one new design a week, in super limited quantities.
‘Collabo’ are Straps we make with others. It’s all about helping up and coming brands, musicians and artists get off the ground. This is our way of helping to get the word out about people we think are doin’ it big.
‘SOS’ are the Straps with heart. This division of Zox is strictly for non profits and charities we believe in. All the profits from the sale of these Straps go directly to the cause.
All three divisions of Zox Straps use numbered pieces and limited, one time only production. Pretty cool stuff, huh?
In the next post I’ll cover what I would say is my favorite piece of the brand so far: Zox VIP. Trust me when I say you definitely want to be a part of this list.
Talk soon!
-jason
