I just want to start off and say WOW… We finally got this site done. Jackpot! It’s crazy reflecting back as I wrote all the content the last few days; I feel like we really got so much done once both my brothers got out here to AZ. We had a photo shoot with my buddy Adam, some video footage (that’s a bunch of random rambling), and some long, sleepless nights trying to figure out just how exactly you make a website. Jordan missed his flight back to Michigan because they were too busy getting In ‘n’ Out, so he ended up staying another four days.
We’ve been giving out the F&F band to friends and family and wow has this thing caught on already. It’s really humbling to see so many people loving the brand and what we’re trying to do with it. I think all three of us are super excited because we’ve got so much more cool stuff in the works. What’s really interesting is how a business grows when money isn’t your top priority. We haven’t made a cent yet and we’re having the time of our lives!
We’re just finishing up the final touches on our next strap. Believe it or not, we sample about 20 shades of a primary color before we put a design into production. The ridiculously awesome aqua blue on F&F was no accident! The process takes time, but I think that’s part of what makes us unique. I don’t want to be the mass produced wristband you can get anywhere; protecting our brand and maintaining this awesome culture is so much more important. We’re having a blast interacting with you all. We use your input to shape our upcoming designs because that’s the way we want to run our company; centered around friends.
Thanks so much for being there at the beginning of this journey with us. We’re seriously going to have a blast!
Here’s your funny clip for today: